Interactive tool
Enrollment or activation — where is your real loyalty opportunity? Enter your program numbers and see where the revenue is actually hiding.
Watch it in action
Sets the household penetration benchmark for your category.
Standard voluntary-signup ceiling applies. Only switch this if ordering effectively requires loyalty enrollment (e.g. app-only ordering) — this is a judgment call per brand, not a category default.
Total enrolled members, active or not.
% of members who transact in a typical 12-month window. Starbucks reports ~50%.
How much more do members spend vs. non-members? Industry range is typically 15–40%.
Average annual spend per active member.
Fill in your program details and click Calculate headroom to see where your loyalty opportunity lies.