™
Schedule a call
™
Schedule a call
About nventiv
We're successful when our clients are successful. It's that simple.
Our story
nventiv principals have been delivering data-based marketing strategies and driving superior results for their clients for over 15 years. Our experience spans businesses large and small, across CPG, retail, services, and B2B verticals, among others.
We take a structured approach based on a rational assessment of the business situation and needs to guide strategic solutions development — and where appropriate, utilize Artificial Intelligence and Machine Learning among other advanced analytic tools.
We are a cloud-native business to ensure ease of data sharing, as well as flexibility, scalability, and security in handling client data.
Start a conversationClient experience includes
How we engage
nventiv can operate as subject matter experts, strategic advisors, or even as an extension of your staff. Our structured approach to problem and opportunity identification, building an inventory of data and technical resources, solution visioning and gaining client buy-in has proven successful over and over.
Our four primary areas of focus
Our heritage is in direct marketing and CRM, with specific expertise in analytics to support full-funnel omni-channel marketing. Past work includes loyalty program design, AI-driven audience selection, cross-channel media strategy, journey mapping, attribution, and media mix modeling.
Knowing what and how to measure at key points in any business process is key to identifying opportunities for sustainable improvements. We've tackled route optimization, local store marketing, weather-dependent decisioning, field sales management, and HR analytics.
Many larger business decisions lend themselves to analytic rigor. We apply business judgment to define context, identify possible solutions, and examine them through disciplined analytic interrogation — from media spend allocation to retail location planning to martech stack selection.
Data is the foundation of both tactical decision making and broader organizational strategy. Recent projects include third-party data inventory and acquisition strategy, data landscape assessments, survey design, and zero- and first-party data acquisition strategy.
Leadership
An accomplished entrepreneur and executive leader, John helps clients organize and interpret data to create successful, data-driven marketing campaigns and business strategies — utilizing traditional and digital channels and the latest martech and analytic tools including cloud computing and AI/ML.
John grew Anthem Marketing Solutions from a solo consultancy to a thriving multi-million dollar business acquired by Periscope (later acquired by Quad). Prior to nventiv, he led vertically-focused business development for Amazon Web Services.
Chris is a results-focused, customer-centric operations, marketing, and business strategy executive. He has developed deep expertise in strategic, operational, and financial planning; integrated marketing strategy and execution; and data analytics, interpretation, and monetization.
His direct and client industry experience includes Retail, Hospitality, Consumer Goods, Home Services, Financial Services, Education and Training, and Publishing/Subscription.
Reach out to start a dialogue about how we can help you achieve your business goals.