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Resources & blog
Perspectives on loyalty, personalization, AI, and data-driven marketing — no filler, no fluff.
A closer look at McDonald's earnings commentary and what it reveals about rewards program economics.
Read more →Previously (https://www.linkedin.com/pulse/can-we-get-better-benchmark-loyalty-program-impact-than-keenan-fe7ze/), I pro...
Read more →Recently, I’ve been looking into industry rules of thumb and expert proclamations around the impact of marketing initiat...
Read more →I recently dove into the sourcing for several loyalty metrics that are commonly cited (see here: https://www.linkedin.co...
Read more →If you’ve relied on industry rules of thumb to help in your loyalty planning processes, some of the below might come as ...
Read more →The other day comes news that Shake Shack has launched a loyalty program: According to PYMNTS (https://www.pymnts.com/...
Read more →𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝗯𝗲 𝘀𝘂𝗰𝗵 𝗮 𝗵𝗼𝘁 𝘁𝗼𝗽𝗶𝗰. 𝗔𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 𝗽𝘂𝘁𝘁𝗶𝗻𝗴 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝗲𝗺𝗽𝗵𝗮𝘀𝗶𝘀 𝗼𝗻 𝘁𝗵𝗶𝘀 𝘁𝗼𝗼𝗹? Consi...
Read more →I hate to keep coming back to McDonald’s, but MyMcDonald’s Rewards is such a large program and people are really paying ...
Read more →Part 4 of our series on quantifying the impact of personalization — examining both near-term gains and long-term value.
Read more →In the previous entry in this series (Part 3a here, with Part 1 here and Part 2 here), we explored some general thought...
Read more →In the previous two entries in this series (Part 1 here and Part 2 here), we explored the source of many of the commonl...
Read more →In a sales-led B2B organization, attribution models face challenges that make them less effective compared to other mea...
Read more →I always enjoy reading Steve Bocska's take on loyalty programs, and learn a lot from his perspective. His recent analys...
Read more →Picking up where we left off with the first piece in this series (here), we were exploring the potential upside of AI-d...
Read more →AI-driven personalization (I’m primarily going to use “personalization” going forward) is dominating online and offline...
Read more →Reading trade press articles convinces one that Artificial intelligence (AI) is going to revolutionize loyalty marketin...
Read more →Not long ago I wondered if a loyalty program could solve for a troubled business model (https://www.linkedin.com/pulse/c...
Read more →This headline grabbed my attention the other day: Is There a ‘Death of Loyalty’ in Fast Food? (https://retailwire.com/di...
Read more →Several recent articles have caught my attention, and while covering seemingly disparate topics, actually served as cat...
Read more →I saw the headline for this article from early November (https://www.marketingdive.com/news/taco-bell-kfc-yum-brands-Q3-...
Read more →From 1983 to 1994, ready-to-eat cereal manufacturers raised list prices 90%, double the rate of overall inflation. Why? ...
Read more →I’m often asked why our website and email domains are “nventiv.ai” and not “nventiv.com”. Is our business somehow assoc...
Read more →Before getting to AI and implications for attribution, I wanted to take a bit of a detour to talk about a real challenge...
Read more →I was on a call with a group of CMOs recently, primarily B2B focused, and the topic of attribution came up. Not in any p...
Read more →In the previous two posts in this series, we talked a lot about the “digital experience” which is definitely more impact...
Read more →In Part 1 of this three-part series, we discussed certain factors that may make consumer decisions about restaurant choi...
Read more →Trying to keep up on what’s happening in loyalty marketing can be daunting. There are a couple of constants: a lot of ar...
Read more →Interesting writeup on comments from Travis Freeman, the Chief Media Officer of Inspire Brands at Advertising Week New Y...
Read more →After a lot of recent thinking about AI/ML and marketing analytics, I took a recent detour back to the loyalty marketing...
Read more →When a company revamps a loyalty program, is it really in order to "make it easier to reward our customers and give them...
Read more →I had an email from a former colleague a couple of weeks ago, in which he shared some thoughts on what he and his firm ...
Read more →Marketing analytics has always served two different masters: efficiency and effectiveness. For most of its history, the ...
Read more →In the 2002 movie Minority Report, which was itself based on a 1956 novella, the police apprehend criminals "by use of ...
Read more →In an earlier post (https://www.linkedin.com/pulse/fair-claim-regression-ai-john-c-keenan/), I opined on AI-driven analy...
Read more →Is "AI" as it relates to marketing analytics really something new, or are people merely applying a new spin to an old co...
Read more →Artificial Intelligence. AI. Machine Learning. Generative AI. It's all over the trade press, the mainstream press, e...
Read more →Follow nventiv on LinkedIn for the latest thinking from our team.